Sonic ID employs the intentional use of music, sound, voice and silence to create connections between people and organizations.

You know the NBC chimes, the Intel Inside bonggg, or that famous shark-sound from Jaws? These sounds help make experiences memorable: in its simplest form, that’s sonic branding and identity.

Today myriad touchpoints (advertising, multimedia, mobiles, retail spaces, call centers, podcasts, events) set the tone for our relationship with brands.

And despite the time, effort and money that brands invest in traditional branding, most brands have no strategy for what customers hear.

Decisions on sound are driven by mood or personal preference, with no direction for what’s best for the brand as a whole. Brands sound chaotic when sound is an afterthought.

Sonic ID applies sound as a forethought to boost brand value. We design brand-based sonic identities, music and experiences in sound that work across a variety of touchpoints and contexts.

Our work is always on-brand, and our clients benefit from sound that stirs emotions, influence behaviors, and strengthen brand perceptions.

“Sonic branding and identity” may sound fancy. It’s not. Our process is similar to what you’d expect from a brand strategy, visual identity or product design firm. Only a bit noisier and a lot more fun.

Contact Sonic ID today to boost your brand’s value with sound.